Among the great things made possible by the internet we can find the Affiliate Marketing, which is a powerful and growing business tool.
In simple words, affiliate marketing consists of one website/advertiser to advertise the products and services of another website/publisher. For each sale generated by the advertisement, the publisher pays a commission to the advertiser.
Aside from being an immense source of revenue, affiliate marketing provides great benefits to advertisers, publishers, affiliate platforms and, more important, to the final customer.
For advertisers, each product is an endless item on a virtual business shelf. No physical storage is needed, nor is the involvement with the production process necessary. The goal is to attract the right client for the “right click”. Once this is achieved, the affiliate digital platform or the publisher himself makes all connections from the checkout to the commission payment. The advertiser must dedicate all of his energy only to his/her professional specialty as the compensation will be accordingly.
The publisher, in his turn, applies the best of his ability to the production process, focusing on the product quality and client retention. He shares his profit with the affiliate and enjoys all the escalation of sales promoted. A producer does not need to be an expert in advertisement, as he can account with many affiliate experts in the art of marketing any product.
Affiliate Marketing existence is only due to the VIP actor: The Client. The client is engaged with excitement to find his desired product by an easy single click, on an ad presented by the advertiser.
Take note, that the advertiser “works” every day/24 hours presenting contents and exposing ads in all kinds of channels, ensuring that clients make a safe Click.
Moreover, the Affiliate Platform is responsible for matchmaking between publisher and advertiser. It also provides statistics, establishes policies, updates technologies and controls sales checkout and payment of commissions. The platform gets paid by the publisher as fee per sales.
Affiliate Marketing became one of the biggest business models, concentrating billions of dollars worldwide in revenue.
If you are a producer of any product or a digital entrepreneur, you are a potential candidate to enjoy the affiliate marketing model. It could be a great choice to amplify your sales and take advantage of the digital transformation that is attracting more and more customers online every day.