The Impact of Digital Marketing

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A very basic definition of Digital Marketing is the use of digital channels to reach a desired target market. The most common channels used are social media, websites, multimedia advertising, online search engine advertisement and E-commerce.

Digital marketing is a new form of marketing that came with the most recent technologies and it became a source of new opportunities for business in general. The digital channels enabled companies to advertise directly with potential customers in a very high velocity, no mater what is the business or client geographic location.

The mobile technology provided a great bridge for digital channels and the whole concept of Digital Marketing is to use this connection as a great short cut to interact directly with the costumer. As a result of the significant development in digital channels and the rapid growing of mobile marketing, Digital Marketing created a great impact in our society specially in the way the business are done.

If you are reading this article in your computer, tablet or cellular, probably you are familiar with the most common digital channels like facebook, twiter, instagram, youtube, search engines, blogs and websites. That means you are already in direct contact with some kind of Digital Marketing.

Together with the evolution of communication technologies and its channels, Digital Marketing has impacted greatly our life even changing the most traditional communication tools like television, radio, cinema and printed news papers.

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